How I Capture A Client's Voice

Sitting at my desk, I craft words that don’t sound like me. The sentence structure is different, the word choice is intentional, and the tone is uniquely yours. The clacking of the keyboard signifies that I’m hard at work, but in the end, it will not be my words that are published.

I’ve said it before, and I’ll say it again: it’s your voice that should and will be captured. It’s your story; you should hear yourself in it.

My priority is that when the final work is delivered, you feel like you’re reading your story, in your own words.

The Research

When a client connects with me, the first thing I do is research. I study your brand, your products and services, and the story that brought you to this moment. I send a detailed questionnaire, which, while a bit tedious and time-consuming, gives me the insight I need into your business, what you do, and most importantly, why you do it. This questionnaire also helps me understand your short- and long-term goals, so I know exactly what you’re striving to achieve.

From there, I dive into your world: your website(s), social media, blog posts, and any content that helps me see and feel your vision.

The Interview

After I’ve reviewed your questionnaire, we’ll schedule a call to walk through everything you’ve shared. This is where I ask clarifying questions and get a real sense of how you speak, which words you reach for, and what tone feels natural to you.

This is where I really listen. Think of me as a trusted sounding board; you can say everything you need to say. No judgment, ever. We all have our strengths and weaknesses, and I’m here to support you in every way I can.

The Edits

Once I provide your copy, you have unlimited edits before we finalize it. To match your voice closely, it usually takes a few thoughtful tweaks. You should walk away feeling seen, heard, and confident that our time together was well spent.

Handing over your livelihood is stressful. I want to ease that burden and make this process as straightforward and supportive as possible. That’s why I invest so much time in learning who you are and what you represent.

Something To Be Said is my way of honoring the late nights in front of a computer and the hours of research that feel endless. Your hard work has paid off, and will continue to do so.