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Blogging is still relevant in 2026, and it's unparalleled for visibility. It doesn't matter if you're a big e-commerce brand, a B2B, or a small business...

A manuscript evaluation is a guide for your book. It's a more affordable alternative to developmental editing and includes an editorial letter highlighting strengths and weaknesses, without in-text comments.

How long have you been wrestling with a website that doesn't meet your standards? It may have been good enough when you started, but now that you've grown, it no longer reflects your business or appeals to your customers. It probably became frustrating to manage on your own, or you looked at the cost of a professional web designer and immediately closed the tab. Either way, you put your website on the bottom of your priorities list. Why stress about it if you're still making

Head-hopping is the number one way to confuse your readers. When writers jump from perspective to perspective in a single scene, it's disorienting and creates a disconnect that is difficult to gain back.

We all begin somewhere, writers are not naturally gifted. You can't pick up a pencil and pour out the next greatest American novel. Writing takes practice and a lot of devotion. It is a learned skill, and with time you can draft a literary masterpiece. These are four mistakes even experienced authors make; correcting them can drastically improve your prose and level up your work. The Ever Descriptive Mirror "My reflection stared back at me; eyes worn and gray, my hair once a

Small businesses can't use formal or salsey tones anymore; the modern consumer places more value on authenticity and connection. Formal and salsey approaches create distance and no longer bring engagement. Real faces matter. Real voices matter.

If you wish to grow, your marketing needs to take a higher priority. Here are three marketing mistakes small businesses are making and how you can fix them.

At some point, I became so defeated and exhausted trying to make it right that I told myself, “Just write it. Nobody needs to read it yet.” What came after that was choppy sentences, cringey dialogue, and a severe lack of details. But I made progress.

I hate writing about myself. Any time I try to share parts of my personal life, it feels like bragging or oversharing details no one really asked for. Over time, I’ve had to move past that fear, especially as I’ve gotten clearer on my brand voice and how personal stories actually help people connect with me. To make it easier, I created a simple framework for myself: what I’m willing to share publicly, and what stays private. One of the toughest tests of that was writing my A

A practical guide to choosing between rich description and straightforward feeling. You've probably received a lot of writing advice on how to create emotional depth in your book. The most common one that fills my feeds is to "show, don't tell." Meaning the reader interprets what the character is feeling based on the actions and tension of the scene, rather than explicitly stating what they're feeling. While it’s valuable to learn how to use descriptive language to express fe

Sitting at my desk, I craft words that don’t sound like me. The sentence structure is different, the word choice is intentional, and the tone is uniquely yours. The clacking of the keyboard signifies that I’m hard at work, but in the end, it will not be my words that are published. I’ve said it before, and I’ll say it again: it’s your voice that should and will be captured. It’s your story; you should hear yourself in it. My priority is that when the final work is delivered,

Most stories find their footing in one of two territories: character-driven or plot-driven. Understanding how each operates and intersects will reshape the way you write and how readers experience your narrative. This piece explores both approaches and offers structures you can use in your own narrative. Character-Driven Plotting A character-driven plot is a narrative in which a character's internal desires, flaws, and choices determine the course of the story rather than ext

The worst part about writing subject lines is that your message depends on them. You can write a fantastic email that's clear, engaging, and informative, but it would go unopened unless your subject line grabs attention. You're trying to stand out in a crowded inbox without sounding spammy or clickbaity, one single line can make or break the entire message. So how do you write the perfect subject line? Striking The Balance Email subject lines should contain a balance of being

Some days, my fingertips hover over the keyboard, fixated on the same scene. I type out words that make no sense, giving the story zero direction and purpose. My characters and I can't connect, the plot points are jumbled, and the timeline is out of order. After several hours of this, I feel burned out. The draft is a mess, and the story I'm desperately chasing feels further away than when I started. I feel the urge to press delete and pretend it never happened. As writers, w

Most of my knowledge in copy didn’t come from my college years or a certification course, but rather through work experience and my love of literature. Being a book girlie has taught me to pay attention to the little things that turn a good book into a great one: the one-liners that linger in your head, the characters that never leave your heart, and the moments that make you feel like time stopped. As it turns out, these are the qualities that also make copy unforgettable.

I've had a voracious appetite for literature since I was 10 years old. I used to wander the halls holding my book in front of my face, slowly making it to my next class, all with the hope of finishing my chapter before I'm forced to sit and pay attention. From this vantage point, I've watched the reading community shift dramatically over the past decade. The ever-tightening grip of social media has forced entire industries to adapt or be left behind, and books are no exceptio

If you've every searched "how to hire a copywriter," you've likely seen conflicting advice and countless freelancers advertising their services. It's challenging to figure out what kind of writer you need: a brand strategist, a website specialist, a sales page expert, and even more difficult to trust someone else with your voice. Here are some key red flags to watch for when choosing a copywriter for your next project: Lacks A Website And Portfolio A copywriter who does not h

I sit in a soft, cushioned red chair in the corner of a quaint bookshop, enveloped by an assortment of genres, from local history, world literature, and cultural studies, to romance, dystopian, and mystery. Some come from well-known authors; others from my own neighbors. I can't help but contemplate the cultural significance the shelves around me hold. Each title, meticulously chosen and placed around the store, represents one aspect of the community. Every book is here for a

Why is my book taking so many drafts to write? Patience is a learned skill as you move deeper in your writing career. You'll learn that finishing a novel takes time and grace with yourself; it's not something that can be hammered out in only a few weeks. A standard book typically goes through three to ten drafts, sometimes more. There is no right number or award for finishing it in fewer rounds. The First Draft The first draft, also called the discovery draft, is the most cha

Learn how to hire a copywriter who fits your voice, budget, and goals with this simple step-by-step guide for small business owners. Struggling to find the right words for your brand? You’re not alone. For many small business owners, writing copy feels overwhelming and time-consuming. The right copywriter, however, can help you increase sales, boost conversions, and take marketing off your plate so you can focus on what you do best. There are several different types of copywr