Is blogging just for 2009 soccer moms?
Blogging is still relevant in 2026, and it's unparalleled for visibility. It doesn't matter if you're a big e-commerce brand, a B2B, or a small business...
2 days ago2 min read
Not ready for a developmental edit? How about a manuscript evaluation?
A manuscript evaluation is a guide for your book. It's a more affordable alternative to developmental editing and includes an editorial letter highlighting strengths and weaknesses, without in-text comments.
Sep 232 min read
How to tell when your website needs serious updates
How long have you been wrestling with a website that doesn't meet your standards? It may have been good enough when you started, but now that you've grown, it no longer reflects your business or appeals to your customers. It probably became frustrating to manage on your own, or you looked at the cost of a professional web designer and immediately closed the tab. Either way, you put your website on the bottom of your priorities list. Why stress about it if you're still making
Sep 193 min read
Are you head-hopping?
Head-hopping is the number one way to confuse your readers. When writers jump from perspective to perspective in a single scene, it's disorienting and creates a disconnect that is difficult to gain back.
Sep 103 min read
How To Avoid Sounding Like An Amateur Author
We all begin somewhere, writers are not naturally gifted. You can't pick up a pencil and pour out the next greatest American novel. Writing takes practice and a lot of devotion. It is a learned skill, and with time you can draft a literary masterpiece. These are four mistakes even experienced authors make; correcting them can drastically improve your prose and level up your work. The Ever Descriptive Mirror "My reflection stared back at me; eyes worn and gray, my hair once a
Sep 34 min read
How to write conversational copy for your small business
Small businesses can't use formal or salsey tones anymore; the modern consumer places more value on authenticity and connection. Formal and salsey approaches create distance and no longer bring engagement. Real faces matter. Real voices matter.
Aug 241 min read
