How To Hire A Copywriter

Learn how to hire a copywriter who fits your voice, budget, and goals with this simple step-by-step guide for small business owners.

Struggling to find the right words for your brand? You’re not alone. For many small business owners, writing copy feels overwhelming and time-consuming. The right copywriter, however, can help you increase sales, boost conversions, and take marketing off your plate so you can focus on what you do best.

There are several different types of copywriters, and each one has their own specialties that can range from format and function to industry niche.

Here are some examples of different copywriters:

• Direct Response Copywriter- focuses on creating immediate measurable action (e.g., clicks, purchases) from the reader.

• Content Marketing Writer- educates or informs the reader to build trust, creating content like blog posts, newsletters, and articles.

• Creative Copywriter- develops clever, engaging concepts and slogans to build brand awareness.

• Technical/ SEO Copywriter- Combines technical knowledge to explain complex subjects (e.g., software) or uses SEO techniques to improve search engine rankings.

This is the part where you ask, "So what type of copywriter do I need?" Well, I'm so glad you asked, because now I'm going to give you a step-by-step guide to help you find the copywriter that fits your voice, budget, and goals.

1. Identify Your Needs

Before you even start researching who to hire, you need to define the project, set goals, and outline the project scope. Are you looking for someone who can assist with a single project or provide ongoing support?

Here are some examples of project types:

• Website copy (home, about, services)

• Sales/landing pages

• Blog posts and articles

• Social captions/content calendars

• Email sequences (welcome, nurture, launches)

• Brand messaging guides/brand story

Once you've determined what you need, you have to ask yourself what your goals are for this project. It can be anything, such as increasing sales, generating leads, or boosting brand awareness.

A copywriter can only do their best work when they thoroughly understand exactly what you're hiring them to achieve. Keep in mind, this process should never be rushed; be sure to set realistic deadlines.

Takeaway: Get clear on your project scope, goals, and realistic deadlines before you reach out to a copywriter.

2. Set A Budget

Your budget will influence the writer you hire. A copywriter's pricing typically depends on their experience, project scope, and industry. Pricing structures can be project-based, by the hour, by page, word count, or by retainer. I recommend avoiding word count pricing for copy; this can add unnecessary fluff in your piece.

A mid-level freelancer may charge between $50-$100/hour, whereas an expert website copywriter may charge $200-$500+ per page. Remember, great copy is an asset. A strong website or sales page can keep converting for months or even years.

Takeaway: Research typical rates for your specific project and industry so you can set a realistic budget before you start conversations.

3. Research Copywriters

Time to research, this is the part most people find stressful, but it doesn't have to be. The best way to search for candidates is to use your professional network or try your luck on LinkedIn. If you want the freelance route, you can browse through platforms like Upwork or Indeed.

Keep in mind these red flags as you research: If a copywriter does not provide a clear portfolio, pricing, or a clear process, they are likely not the writer for you. However, if they have testimonials, case studies, and present a clear timeline, they could be considered for your project.

Once you've got your list of a few options, review their portfolios. What past industries or related fields have they worked in? Do they understand your niche?

Takeaway: Choose copywriters who share relevant portfolios, are transparent about pricing, and have experience in or adjacent to your industry.

4. Check The Vibe

Now you can reach out to your list. Ask your candidate about their process, examples of past work, and if they align with your business goals. Will this person be able to match your brand voice within your budget?

This part is really determining who is going to be a good fit. You want to be sure you're working with someone who understands your needs, goals, and can support you. These are a couple of questions to ask:

• How do you get up to speed on a new brand voice?

• What does your revision process look like?

• What will you need from me before we get started?

• How do you measure success for a project like mine?

You're not just looking for someone who has talent; you're looking for someone you can communicate with easily and trust with your brand.

Are you ready to hire a copywriter who can translate your ideas into clear, compelling copy?

Inquire with me today, and we'll get started with identifying your project scope, goals, and timeline so you know exactly what to expect.

Inquire with me today!