Copywriting

Blogging is still relevant in 2026, and it's unparalleled for visibility. It doesn't matter if you're a big e-commerce brand, a B2B, or a small business...

How long have you been wrestling with a website that doesn't meet your standards? It may have been good enough when you started, but now that you've grown, it no longer reflects your business or appeals to your customers. It probably became frustrating to manage on your own, or you looked at the cost of a professional web designer and immediately closed the tab. Either way, you put your website on the bottom of your priorities list. Why stress about it if you're still making

Small businesses can't use formal or salsey tones anymore; the modern consumer places more value on authenticity and connection. Formal and salsey approaches create distance and no longer bring engagement. Real faces matter. Real voices matter.

I hate writing about myself. Any time I try to share parts of my personal life, it feels like bragging or oversharing details no one really asked for. Over time, I’ve had to move past that fear, especially as I’ve gotten clearer on my brand voice and how personal stories actually help people connect with me. To make it easier, I created a simple framework for myself: what I’m willing to share publicly, and what stays private. One of the toughest tests of that was writing my A

Sitting at my desk, I craft words that don’t sound like me. The sentence structure is different, the word choice is intentional, and the tone is uniquely yours. The clacking of the keyboard signifies that I’m hard at work, but in the end, it will not be my words that are published. I’ve said it before, and I’ll say it again: it’s your voice that should and will be captured. It’s your story; you should hear yourself in it. My priority is that when the final work is delivered,

The worst part about writing subject lines is that your message depends on them. You can write a fantastic email that's clear, engaging, and informative, but it would go unopened unless your subject line grabs attention. You're trying to stand out in a crowded inbox without sounding spammy or clickbaity, one single line can make or break the entire message. So how do you write the perfect subject line? Striking The Balance Email subject lines should contain a balance of being

Most of my knowledge in copy didn’t come from my college years or a certification course, but rather through work experience and my love of literature. Being a book girlie has taught me to pay attention to the little things that turn a good book into a great one: the one-liners that linger in your head, the characters that never leave your heart, and the moments that make you feel like time stopped. As it turns out, these are the qualities that also make copy unforgettable.

If you've every searched "how to hire a copywriter," you've likely seen conflicting advice and countless freelancers advertising their services. It's challenging to figure out what kind of writer you need: a brand strategist, a website specialist, a sales page expert, and even more difficult to trust someone else with your voice. Here are some key red flags to watch for when choosing a copywriter for your next project: Lacks A Website And Portfolio A copywriter who does not h

Learn how to hire a copywriter who fits your voice, budget, and goals with this simple step-by-step guide for small business owners. Struggling to find the right words for your brand? You’re not alone. For many small business owners, writing copy feels overwhelming and time-consuming. The right copywriter, however, can help you increase sales, boost conversions, and take marketing off your plate so you can focus on what you do best. There are several different types of copywr

A non-profit marketer’s guide to using ethos, pathos, and logos to move your audience (not just impress them). My time in non-profit marketing has basically been a crash course in how to talk to everyone- from college students to grandparents- in a way that actually gets their attention. I've learned how to raise awareness and bring in the donations that keep the organization's lights on and the doors open. One of the most useful things I've picked up along the way is how to